Brocha y Cemento: +228% Organic Traffic, +253% Search Impressions in 4 Months

Case Study

Client: Brocha y Cemento — an e-commerce platform that lets people abroad (in Spain, the US, and beyond) buy and send construction materials, cement, ceramics, paint, sanitaryware, directly to family and projects in Cuba, with delivery handled on the island.

The Challenge

Brocha y Cemento operates in a narrow, high-trust niche: customers are making a purchase decision from abroad, for delivery in a market most competitors do not serve well. Before this engagement, the site had almost no organic visibility, a handful of indexed keywords and only a trickle of monthly visits. To grow, the site needed to become visible fast for the specific searches this cross-border audience actually uses, in a market with very little established competition to learn from.

What We Did

• Technical SEO foundation — fixing crawlability, indexing, and site structure so search engines could reliably discover and rank the catalog
• Keyword and content strategy for cross-border buyers — targeting the specific way this audience searches rather than generic e-commerce terms
• On-page optimization — restructuring category and product pages around real search intent
• Ongoing tracking and iteration — monitoring rankings, impressions, and traffic weekly to double down on what was working

The Results

Organic performance — May 2026 vs. August 2026 (4 months):

Metric	Change
Organic traffic (sessions)	+228%
Search impressions	+253%
Clicks	+274%
Average position	Improved from 7.4 to 6.5

What makes this result notable: Domain Authority stayed at 0 throughout this entire period. This growth did not come from backlinks or accumulated authority, it came from getting the technical and on-page fundamentals right for a brand-new site. Link building has not even started yet, which means there is a second growth lever still untouched.

Why This Matters for Niche and Cross-Border E-commerce

When your customer is buying from one country for delivery in another, trust and findability both matter more than usual, there is no walk-in store, no brand they already know, just a search result deciding whether they trust you with something as important as materials for a family home. Getting found in the exact moment someone searches for a way to help family back home is often the entire sale. Brocha y Cemento went from barely visible to a real, fast-growing presence in exactly that moment, in under four months and without a single backlink.